Coffee shop branding
The Fix aesthetic is colourful, alluring and sophisticated. The intrigue of citrus, chocolate and cherry scents draw you in as the biophilia of grasses waft in the breeze.
From concept to grave design. Beginning with creative concepts for empty coffee shops through to artworking of all design materials.
Involvement: Window vinyls, printed materials (A-boards, menu boards, signage, loyalty cards, paper bags, recyclable coffee cups, packaging labels etc.) social assets cafe layering, food photography.
Finalised logo variations and colour scheme. Ripe cocoa and Vanilla being the main use case.
Branded products for the cafes were designed and sent to print before the launch. Coffee cups, biodegradable plastic cups, loyalty cards, napkins, paper bags, stickers, greaseproof paper, printable menus, wooden menu boards, window vinyls and decorative artwork. Working with external printing companies.
We undertook the layering of the cafes with everything from menus to vases. It was important for the branding to shine through in the cafe spaces with the OS&E layering,
