COVID19 response: The New Standard.
As an office space provider, Fora needed to respond to the COVID19 pandemic very quickly. For Resident’s to still feel at ease in the office lots needed to change. From our offficial statement to social distancing and sanitising signage, the Resident’s needed to be at the heart of every decision. The branding and messaging needed to be approachable and visually calm, to ease any discomfort.
Involvement: Creative concept, brochure design, on-site signage, digital screens, web assets, window vinyls, videography direction.
The extensive 'New Standard' document needed to be condensed down in to bite-sized pieces. To keep people safe and up to date with the guidelines, this content was used across the Fora sites on posters and digital screens.
'#onwardstogether' became the Fora slogan during the pandemic, showing them standing shoulder to shoulder with their Residents. The window vinyls provided a beacon of hope and solidarity with the rest of the world.
Signage was very important during the pandemic to ensure social distancing was maintained. The messaging was direct and to the point so nothing could be misunderstood.
Art direction of the new standard video. This was pushed out across our social channels as well as being hosted on our website. Using the CEO was necessary, but using the Residents as case studies emphasised the message.