Restore, event branding
Event series branding Fora’s wellness festival, Restore. The creative was designed to be used year-on-year for increased brand awareness. The creative is tweaked each year to make the content feel fresh and stand apart from the previous year.
Involvement: Creative concept, social assets - static and animated (used across paid and organic channels), printed newspaper/zine programme, digital screens, window vinyls, videography and photography direction (inclusive of hybrid planning during the pandemic), web assets, email design.
Printed programmes (newspaper in 2021, zine in 2022) are displayed in the locations of the events, as well as being sent out to PR companies.
Front end webpage design, responsive for both desktop and mobile, working alongside web developers.
Promotional signage, both internal stickers and external window vinyls. QR codes to drive traffic to the Restore webpages.
Social media design for all channels, inclusive of organic and paid media promotion. Working with a digital agency for paid promotion.
Restore20 saw all planned events go online due to the pandemic. I created the production schedule and art directed all elements of videography and photography. Events varying from yoga and HIIT classes to panel discussions and cocktail making masterclasses.
Post-event video production. Art direction of the 'sizzle-reel' edit, showcasing the breadth of events for the following years prospective talent. Working with a video agency.