Tailored Office
A campaign for the new Fora office space initiative, Tailored Office. The main focus for this campaign was to launch, educate and sell Tailored Office to new and existing Fora Residents. As a new initiative it was important to make an impact as well as give the sales and design team the correct tools in order to sell.
Involvement: On-site signage, social assets (paid and organic), photography and videographer art direction, printed map, broker and agent launch party photography.
Are you particular? Do you work in a particular way? The main shoot for Tailored Office saw us look at different people and job roles to create their own office world. Whether you're a fashion designer, architect, horticulturalist or bike mechanic, there is a Tailored Office for you.
A map designed for the sales team tour of the showroom. Can be handed out externally to brokers and potential clients.
Signage was very important during the pandemic to ensure social distancing was maintained. The messaging was direct and to the point so nothing could be misunderstood.
Art direction of the new standard video. This was pushed out across our social channels as well as being hosted on our website. Using the CEO was necessary, but using the Residents as case studies emphasised the message.